Glossary of website terms

We created this glossary of website terms for our clients

We love design. Sometimes our passion for the subject carries us into forgetting that not everyone uses all of our jargon. Sometimes, an industry term is the only way to describe something. WE created this list of glossary terms to help cut through any confusion.

Check back often, because this list will only grow.

Web Script & Programming Terms

Asynchronous JavaScript And XML, in the most simple of terms, refers to the way that Javascript, HTML and the concept of the DOM all come together to display or use data.
This stands for Cascading Style Sheet. CSS is used for styling HTML structure.
Bootstrap is a library of HTML, CSS, and JavaScript elements used to design and layout webpages quickly and consistently. Bootstraps framework is flexible, easy to keep consistent looks with, and it creates opportunities for streamlining the creation of page elements like buttons, forms, and imitating header styling with.
Deprecated Code
Deprecated code is code that is no longer included in the language specifications.
DNS stands for Dynamic Name Server, and it converts an IP address into a human readable URL.
The Document Object Model is a logical structure that allows webpage elements to be interacted with. By structuring a website with proper markup, you create identifiers that allow you to make element-specific changes.
Flexbox is a CSS method for laying out site elements in either rows or columns.
A framework is a collection of files designed to create structuring rules for websites and applications. A good web framework is consistent, stable, and responsive. Examples of a web framework include Bootstrap and Flexbox.
Stands for Hypertext Markup Language. It is the defining structure of the internet.
This refers to approaching the design of a website based on a user’s screen size, resolution, and device orientation.
Object Oriented Programming languages are written to treat data as objects.
This stands for PHP: Hypertext Precursor. PHP is a popular open-source, general-purpose, server-side, scripting language.
This stands for Structured Query Language. This language is used to interact with relational databases.
XML stands for Extensible Markup Language, and is a type of metalanguage that is used for writing up new languages. It uses a basic synta, which helps it to be understood across machine environments without multiple layers of conversion.

Web Platforming Terms

A browser is the application you view a website from, such as Google Chrome, Mozilla Firefox, or Microsoft’s Edge.
A Content Management System is a software platform that can be used to manage the creation and modification of digital content. Some examples include WordPress, Joomla, and Drupal
Deployment is when a website goes from an inaccessible state to an accessible state. We usually use this term for taking a website from a staging platform to a live server.
A plugin is a 3rd-party application added to software in order to add features.
Joomla is an open source CMS, owned by Open Source Matters, Inc.and is built on PHP and MYSQL.
WordPress is an open source CMS, developed by the WordPress Foundation. It is built on PHP and can be deployed on SQL or MariaDB.

Web Design Terms

Accessibility is generally referred to as a website that is accessible by people with disabilities, some examples of accessibility considerations include writing screen reader friendly markup, not relying on sound for content, and keeping site colors in high enough contrast that the color blind can understand your site structure.
When code is processed on the back end of a server, it is processed on a website’s server and serves up only the end result of the code on the user side of the connection. THis is done to speed up web website loads, to hide sensitive information, such as database logins, and to protect your website’s functionality by controlling the web platforms environment. See Server-side Scripting
Backlinks are website links that other people put on their websites that link back to your website; these are invaluable for building search authority and building SEO.
Bandwidth refers to the speed at which data is transferred, and also refers to transfer limits on a web host.
Bouncerate refers to the rate at which a user leaves your website on the same page that they entered your site.
Conversion is the act of taking a passive visitor and convincing them to take an action- this can be as simple as making a phone call, buying a product, joining a newsletter, or anything else you set as a goal.
Hexcodes are a base-16 system used to define color, this allows for up to 256 color choices. A string of hexdecimals are also called hexcodes.
Keyword Density
Keyword density is the ratio of keywords to non-keywords that we use in writing web content
Mobile-First Design
Mobile-first design is an approach to website design where the designer starts their designs at the smallest screen size and works outwards.
Responsive Design
This refers to approaching the design of a website based on a user’s screen size, resolution, and device orientation.
Search Engine Optimization is any step taken to rank in the best possible position on Search Engine Results Pages.
A Search Engine Results Page is the list that is returned when you enter a search term into a search engine.
Server-side Scripting
Server-side scripting occurs on the back-end of a server, and then feeds a processed script to the client-side of an application. See Back-end

Jason Usher

Jason has been studying design and web programming for over 10 years. He's a big fan of brand-oriented design with an emphasis on value for value growth. When he is not neck-deep in market research, he enjoys photography, time with his wife and kids, and a good movie.

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